Microsoft’s brand goes soft where IT counts
Image is everything. And now we talk in terms of brand perception, regarding which Microsoft are experiencing a “sharp decline”. But why?
The future of Social Networks
Social Networking is edging inexorably towards major financial success. But before the real money can be got at, Social Networks must go “vertical”, and in doing so break the glass ceiling on the way up…
Earning trust in business
There are no short cuts to making people trust you for your words or your deeds. And on the web, trust is a hard-earned currency…
The business of Social Network Profiles
Todays guest post is by security specialist Paul Maloney, who discusses Social Network Profiles from a business perspective — the Christmas party season is in full swing and for businesses in the know there will be plenty of Senior Managers cringing every time they see a flash of a camera at the party…
In less than [...]
Beware of would-be psychic clients and mutant projects
Clients are strange creatures. Personally lacking any kind of secret psychic brain implant, working with them can be a challenge. Similarly, their projects often take on a life of their own. Transmogrifying into mutant projectomorphs, hell-bent on not meeting deadlines and shredding budgets like wet tissue paper…
The designer safari: hunting down wild designs
You see, clients [...]
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