Where the tech' views are 667% more interesting than the tech' news itself…

• Recent Articles

  • My big social web app’ wish list!
  • Grabbing SEO by the Long Tail
  • Where internet marketing, company names and the rule of law collide
  • Serious Science: is there alien life in the universe? Part 2
  • Serious Science: is there alien life in the universe? Part 1
  • SEO for URLs and externally linked files on websites & ‘blogs
  • For ‘bloggers, diversification avoids stagnation
  • Having faith in technology
  • Microsoft “Office Lite” to take on Google Docs? Part 2
  • Microsoft “Office Lite” to take on Google Docs? Part 1

For ‘bloggers, diversification avoids stagnation

Having been a ‘blogger for over 3 years now, I’ve come to learn that the longevity of my ‘blog is down to the diversity of topics I write about. But with all this talk of finding the right niche, my advice is be focused, but think broad…

What price Social Networking?

What I find really disappointing is that I’ve had people follow me on Twitter only to see that their messages are of the short title + URL kind. So really, about the only reason they’re adding me is because I must fit their audience demographic, which suggests they’re marketeers. For me, a one-way dialogue is no dialogue at all…

Microsoft’s brand goes soft where IT counts

Image is everything. And now we talk in terms of brand perception, regarding which Microsoft are experiencing a “sharp decline”. But why?

The future of Social Networks

Social Networking is edging inexorably towards major financial success. But before the real money can be got at, Social Networks must go “vertical”, and in doing so break the glass ceiling on the way up…

Earning trust in business

There are no short cuts to making people trust you for your words or your deeds. And on the web, trust is a hard-earned currency…