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Big brands from small players, while Microsoft, Disney, Ford trail
Brand perception is probably the most volatile facet of any business. Controlling brand perception amongst your customers / clients and prospects is key to so many things. And in the age of the social web, being the biggest business in the world doesn’t always mean you’re the best known…
When internet rumours and urban myths go horribly wrong!
The immediacy of the internet can also have its negatives. Things like internet rumours, disinformation, urban myths, bad ideas and outright lies have all had their day on the world wide web…
Microsoft’s digital dilemma
Like most other major multinational companies, Microsoft is comprised of some exceptionally smart people. However, sprawling strategies and conflicting interdepartmental agendas have the unerring ability to undermine the best intentions of said smart folk — and Microsoft are by no means an exception…
Microsoft TouchWall needs a physics lesson
TouchWall is Microsoft’s go-anywhere multi-touch technology for ad hoc presentations. But what might TouchWall be like if we added a whole new physical dimension?
Search giants, law makers looking for some privacy
The search engines are again under the legislative spotlight. Their powers of data retention are being eroded further. But there’s a deeper problem — take away personal data and the future of web applications is imperiled…
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