Where the tech' views are 667% more interesting than the tech' news itself…

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Google’s Chrome OS to make ‘net appliances shine?

Google Chrome OS is Google’s long-rumoured entry into the operating system arena. On the whole, Google are doing a good thing. But could Chrome OS also herald the dawn of the ‘net appliance?

Microsoft’s Bing beta lacks search badda-boom

Microsoft Bing is being billed as a “decision engine”, and if my experiences of Bing are anything to go by, the only decision I’m making is to go back to Google…

Microsoft looks for cool clue while Zune sings last song

Microsoft’s ill-fated Zune, that self-proclaimed “iPod killer” is inching closer to EoL (End of Life) hell. Will anyone notice, or even care? Not really. And will Microsoft lose their cool? You have to question whether they ever had any cool to lose in the first place…

Big brands from small players, while Microsoft, Disney, Ford trail

Brand perception is probably the most volatile facet of any business. Controlling brand perception amongst your customers / clients and prospects is key to so many things. And in the age of the social web, being the biggest business in the world doesn’t always mean you’re the best known…

When internet rumours and urban myths go horribly wrong!

The immediacy of the internet can also have its negatives. Things like internet rumours, disinformation, urban myths, bad ideas and outright lies have all had their day on the world wide web…

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