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octaneinteractive
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Honda dive into the future of live advertising
In a bold move that assured Honda of viral marketing success, they paved the way for a totally different agenda in the future of advertising — delivering a message by live broadcasting…
The Social Loop — to write, share and promote
Getting the most out of the time you spend writing great articles, optimizing them and then being active on your favourite Social Network is an on-going challenge for just about all of us. Understanding the strengths and the order in which we use our social tools helps clarify how our articles fit into the Social Loop…
What’s the future of advertising?
In many respects, the future of advertising lies on the Internet. However, despite much the same audience being present as in print, TV and radio, the rules are very different…
Information is a weapon
It’s maybe an artifact of our time that we assume the idea of information being a weapon is as symptom of our very modern world. In fact, information has challenged our world for many centuries…
A business case for WordPress
WordPress as a CMS (Content Management System) commands a great deal of respect, as do its developers. And while the Open Source heritage of WordPress is laudable, is it time to consider offering tools to “incentivize” commercial development?
