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Building a social web workflow


By far the biggest problem associated with social networking and social media is their capacity for being a major temporal sink hole, whereby we can pour our time and effort in and get very little back in return. That’s certainly what a lot of newbie socneters tell me — but it needn’t be that way, not with a little effort, because in the end it’s the difference between aimless and effortless…


3 steps for the social media beginner


For many businesses, social media is still a mystery. What does social media do? Is it marketing, or is it something else? And who’s going to make the effort to find out? These are common questions I hear emerging from different conversations with business people and clients. So just how will social media really make an impact on businesses? From the ground up…


Google adds brands to Sitelink listings


Google’s Sitelinks aren’t nearly as mysterious as you’d think. And now, they’re even appearing for brand names, too…


The URL explained


The humble URL. Humble, perhaps. But the URL just happens to be the very epitome of what the web is all about — being connected. Here I’ll explain the URL and how to get the most from them…


Using .htaccess to block unwanted traffic


Not all web traffic is made equal. Some websites and blogs aren’t exactly the kind of places you’d like to get a visit from. So here’s a technique for sending those visitors somewhere else…


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