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octaneinteractive
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The strange case of the 3 Google Sitelinks
Google Sitelinks are an elusive creature of the web. And in my efforts to snare several of them, I managed to get more than I’d bargained for — but there was much to be learned in the process…
Social Media bigger than Google’s search business?
Social Media is redefining how we not only write our content, but how we distribute and interact with it. Google are presently trying to get a fix on Social Media in a way that relates to the rest of their business. But I’m reminded of a mountain and a guy called Mohammed…
Google’s Mayer questions value of Social Media
Google are hunting for the next big thing, and to them, Social Media must look just the ticket. In a Venture Beat interview of Google VP Marissa Mayer, we get an insight into their thinking on Social Media…
“Black Hat” SEO: How to get banned in 5 easy steps
Tricking the search engines to rank your pages higher than they ought to is called “spamdexing”, or simply spam. I have warned people many times over about a host of different spamming techniques, and how they should avoid them. If you don’t mind a nasty wrench being thrown into your search marketing plans, please feel free to go ahead and ignore the rest of this article…
Semantic Web — the “Found Engine” comes of age
As an academic concept, the semantic web is seen as the panacea for a range of web ills. However, as a commercial exercise, whoever moves first spends the most — well that’s the theory, anyway…
