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Many now take for granted the unprecedented access to mass media we now have at our disposal. Communication is on a global scale. Our locale is the global village and the world market place. Whether you’re just saying “Hi!”, bidding low on stocks & shares, or building your presence on the web, your audience is now anyone, anywhere, anytime…

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Building a social web workflow


By far the biggest problem associated with social networking and social media is their capacity for being a major temporal sink hole, whereby we can pour our time and effort in and get very little back in return. That’s certainly what a lot of newbie socneters tell me — but it needn’t be that way, not with a little effort, because in the end it’s the difference between aimless and effortless…


1 million reasons why Twitter is no better than a street corner call box


Some celebrity challenges someone else to a good-spirited, very public charity face-off, where poor / sick people win. Thankfully, such events aren’t rare, often seen on TV, heard on radio, or read about in a magazine, or on the web, and now on some social network — so why all the fuss for Twitter?


Big brands from small players, while Microsoft, Disney, Ford trail


Brand perception is probably the most volatile facet of any business. Controlling brand perception amongst your customers / clients and prospects is key to so many things. And in the age of the social web, being the biggest business in the world doesn’t always mean you’re the best known…


E-paper and the new computer revolution


The very future of computing could be tightly linked to electronic paper technology. Forget about the Amazon Kindle, or anything from Sony. Anything less than electronic paper has zero long-term future. Why? Because e-paper saves trees and everything else is just so much land fill…


Even blue chip businesses get the social media blues


So even big businesses are struggling to make sense of social media. Why am I not surprised? Because way back in November 2007 I predicted only the top 1% of businesses on Earth would realize the full potential of social media…


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