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Business is opportunism, and the web is the fabric onto which business people all around the world are beginning to paint a brighter commercial future. You don’t have to be Google, Apple or Microsoft to make the web work for your business…

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3 steps for the social media beginner


For many businesses, social media is still a mystery. What does social media do? Is it marketing, or is it something else? And who’s going to make the effort to find out? These are common questions I hear emerging from different conversations with business people and clients. So just how will social media really make an impact on businesses? From the ground up…


Facebook and Mark Zuckerberg’s broken law of social sharing


Like most laws, there are exceptions and then there are instances where the law itself either gets broken, or is identified as being broken — Facebook’s Mark Zuckerberg’s claim that social sharing will double each year is a law that’s broken…


Even blue chip businesses get the social media blues


So even big businesses are struggling to make sense of social media. Why am I not surprised? Because way back in November 2007 I predicted only the top 1% of businesses on Earth would realize the full potential of social media…


Of celebrities, non-business models and the Twitter tax


Dell used Twitter to make $1 million from discount vouchers. Iterative. Twitter consider charging for extra features. Iterative. But which is the odd one out? The former story is boring, because you’d expect that from Dell. While the latter is interesting, because Twitter would end up like FriendFeed, but charging for the same thing — now there’s something to Tweet about…


A Brighter Marketing book deal for The Beginner’s Guide to Social Media


The very nice ladies at Brighter Marketing made me an offer I just couldn’t refuse; to bundle The Beginner’s Guide to Social Media ebook with their own brand new book, The Brighter Marketing Bible for Small Businesses…


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