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octaneinteractive
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social networking
Technology: how Apple builds a better widget
Technology trends are an awkward animal to predict. What makes a good technology is often the result of solving a bad idea, or an even worse problem. But sometimes, good technology just isn’t good enough…
Microsoft looks for cool clue while Zune sings last song
Microsoft’s ill-fated Zune, that self-proclaimed “iPod killer” is inching closer to EoL (End of Life) hell. Will anyone notice, or even care? Not really. And will Microsoft lose their cool? You have to question whether they ever had any cool to lose in the first place…
Big brands from small players, while Microsoft, Disney, Ford trail
Brand perception is probably the most volatile facet of any business. Controlling brand perception amongst your customers / clients and prospects is key to so many things. And in the age of the social web, being the biggest business in the world doesn’t always mean you’re the best known…
3 steps for the social media beginner
For many businesses, social media is still a mystery. What does social media do? Is it marketing, or is it something else? And who’s going to make the effort to find out? These are common questions I hear emerging from different conversations with business people and clients. So just how will social media really make an impact on businesses? From the ground up…
Facebook and Mark Zuckerberg’s broken law of social sharing
Like most laws, there are exceptions and then there are instances where the law itself either gets broken, or is identified as being broken — Facebook’s Mark Zuckerberg’s claim that social sharing will double each year is a law that’s broken…
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