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Business is opportunism, and the web is the fabric onto which business people all around the world are beginning to paint a brighter commercial future. You don’t have to be Google, Apple or Microsoft to make the web work for your business…

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Google’s Chrome OS to make ‘net appliances shine?


Google Chrome OS is Google’s long-rumoured entry into the operating system arena. On the whole, Google are doing a good thing. But could Chrome OS also herald the dawn of the ‘net appliance?


Democratizing the future of energy


The production and distribution of energy is about to change for ever. Why? Because in the coming years, we will be the ones producing and distributing the energy. And for those utilities companies who’ve sat at the very heart of the energy infrastructure for so long, they will struggle to survive…


Technology: how Apple builds a better widget


Technology trends are an awkward animal to predict. What makes a good technology is often the result of solving a bad idea, or an even worse problem. But sometimes, good technology just isn’t good enough…


Microsoft looks for cool clue while Zune sings last song


Microsoft’s ill-fated Zune, that self-proclaimed “iPod killer” is inching closer to EoL (End of Life) hell. Will anyone notice, or even care? Not really. And will Microsoft lose their cool? You have to question whether they ever had any cool to lose in the first place…


Big brands from small players, while Microsoft, Disney, Ford trail


Brand perception is probably the most volatile facet of any business. Controlling brand perception amongst your customers / clients and prospects is key to so many things. And in the age of the social web, being the biggest business in the world doesn’t always mean you’re the best known…


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