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octaneinteractive
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Where internet marketing, company names and the rule of law collide
Company names, slogans and logos can all be legally protected in one way or another. But what about keywords? Where does a company name end and search query begin? In a US law court, of all places…
Having faith in technology
My dad is something of a crypto-Luddite. He’ll happily use his mobile phone, yet deny, denounce and pour scorn and ridicule on anyone and anything else making those brave, tentative first steps out from the safe confines of a research laboratory and into reality. He lacks faith in technology — and he’s not alone, either…
Microsoft “Office Lite” to take on Google Docs? Part 2
Microsoft Office faces greater and more committed competition now than at almost any other time since its inception. Will we see Microsoft innovate or imitate their way to greater successes?
Microsoft “Office Lite” to take on Google Docs? Part 1
Google Docs could well be applying pressure to Microsoft. Right now, their “Office Lite” project code-named Albany is in closed beta. But can Microsoft make Office work in an on-line world?
Internet access as a basic human right
Society and the Internet are strange creatures; both amorphous, malleable to gradual, yet surprisingly rigid to sudden change, while being prone to a variety of sociocultural ills, but thankfully resilient and apparently self-healing…
