Blogging

Building a social web workflow

By far the biggest problem associated with social networking and social media is their capacity for being a major temporal sink hole, whereby we can pour our time and effort in and get very little back in return. That’s certainly what a lot of newbie socneters tell me — but it needn’t be that way, not with a little effort, because in the end it’s the difference between aimless and effortless…

Tuesday, 12 May 2009 → Category: Blogging, Communication, Help & Advice, Internet, Media & Publishing, SMO & SMM, Social Media & Social Networking

Big brands from small players, while Microsoft, Disney, Ford trail

Brand perception is probably the most volatile facet of any business. Controlling brand perception amongst your customers / clients and prospects is key to so many things. And in the age of the social web, being the biggest business in the world doesn’t always mean you’re the best known…

Wednesday, 8 April 2009 → Category: Apple, Blogging, Business, Communication, Internet, Microsoft, Personal Branding & Brand Management, Social Media & Social Networking, Society & Culture, Yahoo!

3 steps for the social media beginner

For many businesses, social media is still a mystery. What does social media do? Is it marketing, or is it something else? And who’s going to make the effort to find out? These are common questions I hear emerging from different conversations with business people and clients. So just how will social media really make an impact on businesses? From the ground up…

Friday, 20 March 2009 → Category: Blogging, Business, Help & Advice, Social Media & Social Networking

Facebook Connect can socialize the web

Facebook Connect is a game changer in a way that Google Friend Connect isn’t. As the name suggests, it’s all about connecting people. But is Facebook missing a major social trick with their chat software?

Wednesday, 4 March 2009 → Category: Blogging, Innovation, Social Media & Social Networking