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Love them or loath them, Apple are the darlings of the digital age. They define and then redefine technology trends, changing the very look & feel of the now very personal computer. Inspiring adulation in many while antagonizing and angering others, with their flare and passion for making simplicity both a fashion accessory and a statement, much like the iPod or the iMac…

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Technology: how Apple builds a better widget


Technology trends are an awkward animal to predict. What makes a good technology is often the result of solving a bad idea, or an even worse problem. But sometimes, good technology just isn’t good enough…


Microsoft looks for cool clue while Zune sings last song


Microsoft’s ill-fated Zune, that self-proclaimed “iPod killer” is inching closer to EoL (End of Life) hell. Will anyone notice, or even care? Not really. And will Microsoft lose their cool? You have to question whether they ever had any cool to lose in the first place…


Big brands from small players, while Microsoft, Disney, Ford trail


Brand perception is probably the most volatile facet of any business. Controlling brand perception amongst your customers / clients and prospects is key to so many things. And in the age of the social web, being the biggest business in the world doesn’t always mean you’re the best known…


Got a Mac? iPod as SatNav, shortcuts, screen shots and special characters


Owning a Mac is great, but are you getting the most out of OS X? Well, here’s a few very simple Mac productivity tips and how-to guides to nudge you in the right direction…


Got a Mac? A business user how-to guide for Address Book and Mail


So your business is using Macs for the first time, right? Macs OS X is by far Apple’s best operating system, hidden within are some excellent features. Here’s a few simple productivity examples for your Mac…


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