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Love them or loath them, Apple are the darlings of the digital age. They define and then redefine technology trends, changing the very look & feel of the now very personal computer. Inspiring adulation in many while antagonizing and angering others, with their flare and passion for making simplicity both a fashion accessory and a statement, much like the iPod or the iMac…

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Got a Mac? iPod as SatNav, shortcuts, screen shots and special characters


Owning a Mac is great, but are you getting the most out of OS X? Well, here’s a few very simple Mac productivity tips and how-to guides to nudge you in the right direction…


Got a Mac? A business user how-to guide for Address Book and Mail


So your business is using Macs for the first time, right? Macs OS X is by far Apple’s best operating system, hidden within are some excellent features. Here’s a few simple productivity examples for your Mac…


When internet rumours and urban myths go horribly wrong!


The immediacy of the internet can also have its negatives. Things like internet rumours, disinformation, urban myths, bad ideas and outright lies have all had their day on the world wide web…


Microsoft’s digital dilemma


Like most other major multinational companies, Microsoft is comprised of some exceptionally smart people. However, sprawling strategies and conflicting interdepartmental agendas have the unerring ability to undermine the best intentions of said smart folk — and Microsoft are by no means an exception…


Apple’s new media republic


Apple have a thriving digital ecosystem, populated by partners and consumers alike. In many ways, what Apple have created is their own new media republic. Having recently watched Apple flirt with failure on a massive scale, it’s a brash, rough new republic and not an e-Eutopia just yet…


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