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Love them or loath them, Apple are the darlings of the digital age. They define and then redefine technology trends, changing the very look & feel of the now very personal computer. Inspiring adulation in many while antagonizing and angering others, with their flare and passion for making simplicity both a fashion accessory and a statement, much like the iPod or the iMac…

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Apple and the KISS of success


Choice is a funny thing. Not funny-ha-ha, but the kind that makes you stop, wonder, and then scratch your head. And if there’s too much choice, you wonder some more before sighing with exasperation just before you leave. Apple understand this, while their competitors really don’t have a clue.


Google trading quality and security for market share?


Google are experiencing something of a downer this past several days, much of which leaves a huge question mark hanging over their qualitative approach to Android.


Siri speaks, the future is found


Maybe you didn’t notice, but on October the 4th 2011, Apple entered the search engine market with Siri, and from that moment on, casual search will never be the same…


BlackBerry on the brink?


The BlackBerry line of mobile phones may have become loyal companions to travelling businessmen, but with competitors ever encroaching on its market share, the company has had to refocus its strategies after seeing how much money could be made by orientating some of their devices towards everyday consumers rather than the enterprise.


A legal revolution to re-start innovation evolution


Innovation is expensive and wasteful, and it doesn’t matter if you’re living tissue or leading-edge technology, the same rules apply. What we need is a revolution in patent legislation to help start an evolution of innovation…


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