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Microsoft Office politics to bring adCenter and Yahoo! together?


Microsoft’s adCenter Labs has been turning heads recently. But the quality and the sophistication of their search marketing tools casts a long shadow over their less than stellar advertising presence — and then there are those rumors of Yahoo! being bought out by none other than Microsoft… Microsoft’s adCenter Labs first came to my attention […]


Google Analytics: Account and Profile issues


I manage over a dozen Google Analytics Profiles for my clients. Some like to be able to go into their Profiles and generate their own report, while others prefer me to simply summarize things for them in simpler terms. For me, either option is fine, because either way, the client gets exactly what they want. […]


Google FeedBurner: monetize and measure


And before you know it, Google buy FeedBurner. Now what? Well, as metrics go, FeedBurner is up there with Technorati. It’s a way of measuring the girth of your web presence. For the likes of the bigger players, they tend to weigh in heavily. Right now, I’m more nimble. But I aspire to be equally […]


Yet more Google Analytics feedback


I did actually forget an idea I had for Google Analytics the first time around. Which is just as well, really, given the torrent of ideas I’m bombarded Google with so far. “I’d also like to be able to add flags (or way points) to the Visits / Page Views graph in the Dashboard. These […]


Google put the anal into Analytics


My prayers appear to have been answered. The new version of Google Analytics is here and it’s a huge improvement. For a start, Google Analytics is now task-based, rather than the raw, almost visceral collection of filters we had before, which often scared the pants off my clients when I signed them up as Users […]


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