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Technology: how Apple builds a better widget


Technology trends are an awkward animal to predict. What makes a good technology is often the result of solving a bad idea, or an even worse problem. But sometimes, good technology just isn’t good enough…


Facebook’s 5 missing features


Facebook is the social network. And love it or loathe it, if you want to connect to friends, family, colleagues or clients, to share everything from videos and photos to just fanciful thoughts and precious ideas, Facebook is the place to be. However, if you want to use Facebook seriously, there are some seriously big features missing from Facebook…


1 million reasons why Twitter is no better than a street corner call box


Some celebrity challenges someone else to a good-spirited, very public charity face-off, where poor / sick people win. Thankfully, such events aren’t rare, often seen on TV, heard on radio, or read about in a magazine, or on the web, and now on some social network — so why all the fuss for Twitter?


Microsoft looks for cool clue while Zune sings last song


Microsoft’s ill-fated Zune, that self-proclaimed “iPod killer” is inching closer to EoL (End of Life) hell. Will anyone notice, or even care? Not really. And will Microsoft lose their cool? You have to question whether they ever had any cool to lose in the first place…


Big brands from small players, while Microsoft, Disney, Ford trail


Brand perception is probably the most volatile facet of any business. Controlling brand perception amongst your customers / clients and prospects is key to so many things. And in the age of the social web, being the biggest business in the world doesn’t always mean you’re the best known…