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The rise of the social network scam


As the web becomes more social, the usual bullshit scams, deceit and outright lies have to run the gauntlet of a thousand million eye balls. But like all good pathogens, new vectors for infection must and will be found — but at one what cost to the host?


Of celebrities, non-business models and the Twitter tax


Dell used Twitter to make $1 million from discount vouchers. Iterative. Twitter consider charging for extra features. Iterative. But which is the odd one out? The former story is boring, because you’d expect that from Dell. While the latter is interesting, because Twitter would end up like FriendFeed, but charging for the same thing — now there’s something to Tweet about…


Technology, but on a human scale


Technology has enabled globalization. Technology, imagined as an object, is a malleable and versatile thing. We can fashion and mould technology into almost any shape or size. In recent times, we have used technology to build systems on scales that are incomprehensible to any one person — at this point, technology goes beyond the human scale…


The art and science of writing an ebook


Here’s a guide to writing an ebook, starting with identifying your audience and initial market research, through proof reading, design, promotion to eventual launch…


A Brighter Marketing book deal for The Beginner’s Guide to Social Media


The very nice ladies at Brighter Marketing made me an offer I just couldn’t refuse; to bundle The Beginner’s Guide to Social Media ebook with their own brand new book, The Brighter Marketing Bible for Small Businesses…