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My gadget energy manifesto

Friday, 22 August 2008 — by

We love gadgets. Thing is, gadgets loves energy — and lots of it, too. So if we know about the problem, why aren’t we doing more to avert a gadget energy crisis?

Let’s face it, our love affair with gadgets is unlikely to wane. If anything, the opposite is true. Proof positive can be found in that land of the rising mobile device, Japan. What happens in Japan invariably offers a glimpse at what we can expect to see over here in Europe and the US soon.

So we can safely assume that mobile devices of all kinds will permeate our lives with all the certainty of a loved ones’ affection. But is our affection with these pocket-sized electronic marvels — and their huge market potential — blinding us to the energy crisis they could well cast upon us, like some dark shadow?

Dark indeed. Ask any Californian about rolling blackouts and you’ll understand the problems we could all face.

This isn’t a scare story. We need to do something to prevent our iPod’s and our Blackberry’s, our mobile phones and our laptops from canceling out all of the good we did by installing energy-saving light bulbs, washing our clothes at lower temperatures and catching the bus or train instead of driving to work.

This isn’t so much about social responsibility, either. That kind of thing is the stand-by generation:

“Britons waste the equivalent of around two power stations’ worth of electricity each year by leaving TV sets and other gadgets on standby.”

Simply switching those devices off when not in use is about changing people’s habits. But the problem with most gadgets is that they’re either have inefficient batteries, or they just get used a lot.

A new kind of power could change things dramatically, which makes use of chemicals such as hydrogen or methanol. In one such example, MTI Micro have developed a very promising fuel cell:

“MTI Micro have been putting their Mobion fuel cell through it’s paces, in testing intended to demonstrate just how much improved the technology is over current Li-Ion power packs. A lab test version of the fuel-cell lasted 2,700 hours of continuous use, with further tests suggesting power degradation of less than 15-percent.”

This kind of technology — along with many other alternative energy technologies — is reaching maturity, and I think it’s time that we had legislation in place to enforce the adoption of such technologies, even if it means doing so at the expense of lucrative patents.

Earlier this month, I discussed some ideas of mine concerning what I propose as being Open Source for technology innovation, a détente if you will:

“Sustainability is no longer enough. Now, we must augment such notions and strategies with innovative, low-cost inventions that can be taken and replicated over and over again, throughout the world.

Their role is to popularize technology free of any need for financial reward, yet fully in the knowledge that their innovative technologies are helping to make the lives of poorer people around the world better.”


The mobile electronics manifesto

There are several alternative energy and energy conveyance technologies right now that I believe should be a mandatory requirement for any gadget:

I’m all for individuals or businesses enjoying the financial benefits of their innovations. But if those innovations are of global importance, and the foundations of yet another environmental scare story, short-term commercial successes should be balanced against their social responsibilities…

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Brian Heys → Friday, 22 August 2008 @ 17:10 BDT

A very poignant post Wayne. This is something that’s been on my mind a lot lately, and I don’t really consider myself a gadget freak by any means.

An hour or so of Bluetooth/WiFi use during the day really eats into the batteries, meaning a top-up is almost always required if I’m to make it through the next day.

Katie → Monday, 25 August 2008 @ 2:58 BDT

Great post on not putting all blame on social responsibilty of consumers. More products need to be on the market that follow criteria like kinetic recharging. I love that idea!

I work on behalf of SHARP, which has invested a large amount of time and money into solar energy. A large focus for the company is creating innovative products that save energy, instead of continuing to clutter the environment. As more companies continue to expand on environmentally conscious products, I believe consumers will take social responsibility and update their technology.

Wayne Smallman → Monday, 25 August 2008 @ 9:29 BDT

Brian and Katie, thanks for your comments, guys.

I think the consumer gets rough deal. Just look at the huge amount of waste packaging we get with our weekly trip to the supermarket, or when we buy a new TV.

This shouldn’t be the burden of the consumer. The businesses that produce the goods we buy should use better packaging and more recyclable materials.

Many has been the time when I’ve had to explain to an eager client that I might not give them what they want, but I will be giving them what they need.

So there’s no excuse for just giving us what we want. As consumers, we have little understanding of what the alternatives are.

Katie, I’ve just paid a visit to your website. I’ve written tons of stuff on brand management, SEO and social media marketing. I’d be delighted if you’d have a look around and let me know what you think.

Speak soon…

katie → Monday, 25 August 2008 @ 18:37 BDT

It would be my pleasure Wayne. Are there any particular posts from the past you would like me to read?

Wayne Smallman → Tuesday, 26 August 2008 @ 10:12 BDT

Hi Katie!

There’s a generous cross-over between topics. One such example would be The future of Social Networks which covers Social Networking (obviously), as well as elements of Personal Branding.

I have a guest post by security specialist Paul Maloney, called The business of Social Network Profiles which is a discussion on Reputation Management from a business security and privacy perspective.

Personal favourites of mine would 10 Personal Branding habits of the pros and Manage personal brand like a porn star.

In the realm of SEO and Social Media, there’s the linkbaitified SEO compendium CLICK HERE For Instant SEO!, Social Media, Social Networking and SEO demystified, the very popular Google Sitelinks explained, as well as the sadly inflammatory yet relevant Business websites: SEO versus Social Media trilogy.

Speaking of inflamatory, there’s Google’s search information paradox, the controversial duo of Social Media to kill Google’s search algorithm? & Google doesn’t get Social Media, and the engaging What search engines really, really want from your website!

And that’s only a small selection of the popular — there are literally hundreds more.

Speak soon and thanks again…

Sorry Comments are close. Quite possibly for a good reason. Share your thoughts on some of my other posts or contact me directly.

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