Comments on: SEO: putting headline writing in reverse! http://www.blahblahtech.com/2008/07/seo-headline-writing.html Tech' views that are 667% more interesting than the tech' news itself... Wed, 23 May 2012 08:40:28 +0000 http://wordpress.org/?v=2.6 By: David Bradley http://www.blahblahtech.com/2008/07/seo-headline-writing.html#comment-3589 David Bradley Wed, 23 Jul 2008 15:47:07 +0000 http://www.blahblahtech.com/?p=632#comment-3589 I've been a journo for almost twenty years and have through print, new media, and now blogging stuck to the principle that you should write an eye-catching headline and the readers will follow. I rarely write SEO-oriented headlines or think about linkbaiting or anything like that, I just write a headline that I'd expect a sub-editor on the equivalent publication to use for my article. Using that approach means you're building on a century's worth (at least) of editorial experience. I doubt I get it right every time, but I must do something right on most occasions to get the readership... I’ve been a journo for almost twenty years and have through print, new media, and now blogging stuck to the principle that you should write an eye-catching headline and the readers will follow. I rarely write SEO-oriented headlines or think about linkbaiting or anything like that, I just write a headline that I’d expect a sub-editor on the equivalent publication to use for my article.

Using that approach means you’re building on a century’s worth (at least) of editorial experience. I doubt I get it right every time, but I must do something right on most occasions to get the readership…

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