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	<title>Comments on: Google to buy Digg to avoid death by Social Media?</title>
	<atom:link href="http://www.blahblahtech.com/2008/07/google-buy-digg-to-avoid-death-by-social-media.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.blahblahtech.com/2008/07/google-buy-digg-to-avoid-death-by-social-media.html</link>
	<description>Tech' views that are 667% more interesting than the tech' news itself...</description>
	<pubDate>Wed, 23 May 2012 08:33:01 +0000</pubDate>
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		<item>
		<title>By: Wayne Smallman</title>
		<link>http://www.blahblahtech.com/2008/07/google-buy-digg-to-avoid-death-by-social-media.html#comment-3637</link>
		<dc:creator>Wayne Smallman</dc:creator>
		<pubDate>Fri, 01 Aug 2008 15:16:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.blahblahtech.com/?p=655#comment-3637</guid>
		<description>Hi Brian!

Yeah, a few people mention that Google had pulled out, or that the deal had fallen through.

Their loss, ultimately...</description>
		<content:encoded><![CDATA[<p>Hi Brian!</p>
<p>Yeah, a few people mention that Google had pulled out, or that the deal had fallen through.</p>
<p>Their loss, ultimately&#8230;</p>
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	<item>
		<title>By: Poker Texas Tips</title>
		<link>http://www.blahblahtech.com/2008/07/google-buy-digg-to-avoid-death-by-social-media.html#comment-3623</link>
		<dc:creator>Poker Texas Tips</dc:creator>
		<pubDate>Wed, 30 Jul 2008 06:18:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.blahblahtech.com/?p=655#comment-3623</guid>
		<description>I think that the basic problem is that (a) Google needs to be THE source for useful, relevant content, (b) social networks are a rich indicator of valuable content, and (c) Google will have a diminishing role in search if it does not successfully incorporate information from social networks. I don't think that the purchase matters one way or the other. If Google screws up Digg, someone will create another similar network which will draw passionate former Diggers. And social media is growing too fast for Google to be able to own it all. The only value that I see is that it MAY make them better at incorporating social information into search.</description>
		<content:encoded><![CDATA[<p>I think that the basic problem is that (a) Google needs to be THE source for useful, relevant content, (b) social networks are a rich indicator of valuable content, and (c) Google will have a diminishing role in search if it does not successfully incorporate information from social networks. I don&#8217;t think that the purchase matters one way or the other. If Google screws up Digg, someone will create another similar network which will draw passionate former Diggers. And social media is growing too fast for Google to be able to own it all. The only value that I see is that it MAY make them better at incorporating social information into search.</p>
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	<item>
		<title>By: Brian Heys</title>
		<link>http://www.blahblahtech.com/2008/07/google-buy-digg-to-avoid-death-by-social-media.html#comment-3621</link>
		<dc:creator>Brian Heys</dc:creator>
		<pubDate>Tue, 29 Jul 2008 18:54:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.blahblahtech.com/?p=655#comment-3621</guid>
		<description>I heard the deal was off yesterday. Mmm, maybe I need to check my feed reader and see if it's back on again. :-)

Seriously, you raise some good points here, Wayne. Looking from the outside, digg does seem an excellent purchase for Google (or maybe Microsoft now Google have pulled out) - but obviously, we aren't privy to what was turned up in due diligence...</description>
		<content:encoded><![CDATA[<p>I heard the deal was off yesterday. Mmm, maybe I need to check my feed reader and see if it&#8217;s back on again. <img src='http://www.blahblahtech.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Seriously, you raise some good points here, Wayne. Looking from the outside, digg does seem an excellent purchase for Google (or maybe Microsoft now Google have pulled out) - but obviously, we aren&#8217;t privy to what was turned up in due diligence&#8230;</p>
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	<item>
		<title>By: Wayne Smallman</title>
		<link>http://www.blahblahtech.com/2008/07/google-buy-digg-to-avoid-death-by-social-media.html#comment-3620</link>
		<dc:creator>Wayne Smallman</dc:creator>
		<pubDate>Tue, 29 Jul 2008 17:42:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.blahblahtech.com/?p=655#comment-3620</guid>
		<description>Guys, I'd like to apologize for the "Bait &#038; Switch"-esque title. I meant for the title to read: "Google to buy...", but after writing the article, I totally forgot!</description>
		<content:encoded><![CDATA[<p>Guys, I&#8217;d like to apologize for the &#8220;Bait &#038; Switch&#8221;-esque title. I meant for the title to read: &#8220;Google to buy&#8230;&#8221;, but after writing the article, I totally forgot!</p>
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