Comments on: SEO for URLs and externally linked files on websites & ‘blogs

By: Rushabh Choksi

Rushabh Choksi — Wed, 07 May 2008 08:19:42 +0000

Thanks for that great analysis. Keep sharing more.

By: Inge Janse

Inge Janse — Wed, 07 May 2008 07:22:56 +0000

Thanks for this interesting piece of information. I’ve just launched a website for the organisation where I work that contains a lot of external pdf’s. I already knew that these would be included in serp’s, but I never realized that I should consider their accessibility and content in the same fashion as I do with normal html pages.

Question for everyone: if you *only* look at seo, would you choose to put information in an html page or a pdf? Assume that, apart from the format, everything is the same: the number and types of links to the document, the content, et cetera.

By: Stephen Cronin

Stephen Cronin — Wed, 07 May 2008 00:44:25 +0000

Hi Wayne,

Great article. At work, we are currently looking into accessibility for PDFs, a topic which I think we’ll see more of in future.

I guess the old rule applies: accessibility and SEO go hand in hand. An accessible PDF is likely to be well optimised for SEO as well.

By: Geld Lenen

Geld Lenen — Tue, 06 May 2008 21:00:57 +0000

PDF files are good for linkbuilding purposes too! It’s easy to put links in them and than share them through p2p networks and binaries.

By: Wayne Smallman

Wayne Smallman — Tue, 06 May 2008 11:23:11 +0000

Hi guys! These two topic's have been on my mind for some time. So it's heartening to see them being so well received on Sphinn and StumbleUpon...

By: Matt Ridout

Matt Ridout — Tue, 06 May 2008 11:05:15 +0000

Hi Wayne,

One of your best posts and some great depth and detail about optimising non HTML files. Have stumbled with pride!

By: ha

ha — Tue, 06 May 2008 04:21:47 +0000

Greate tips,
I’d like to find documents on Internet. It’s very happy news

By: Jeffrey Smith

Jeffrey Smith — Mon, 05 May 2008 16:26:11 +0000

Great Tips Wayne as always, very useful reference about context in relation to anchor text.

There is much more to that, particularly when using a virtual theming strategy like Wikipedia to connect contextual information (the anchor indicates internal relevance and makes it easier to rank for when combined with external links).

Search engines (in my experimentation), assign a higher relevance score when simple principles such as proximity are optimized for your on page factors that group key phrases and anchors consistently.