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What price Social Networking?
Monday, 14 April 2008 — by Wayne Smallman
What I find really disappointing is that I’ve had people follow me on Twitter only to see that their messages are of the short title + URL kind. So really, about the only reason they’re adding me is because I must fit their audience demographic, which suggests they’re marketeers. For me, a one-way dialogue is no dialogue at all…
Social Networking — the rules of engagement
I was one of the first wave of people to use Twitter. To begin with, I found it useful, but then eventually Twitter became insanely annoying, mostly because of the way people were misusing it.
So I went from talking up Twitter’s potential, to grinding Twitter into the ground.
When you sign into your Twitter’s account profile page, you see the question: “What are you doing?” right at the top of the text box — flooding my social stream with titles + URLs is not conducive to a dialogue.
Now, I don’t mind people sending the odd Tweet like this. After all, if you’ve just posted your new ‘blog article, that answers the question Twitter is asking you. But if you bombard me with digital detritus, then we part company.
Almost exactly the same happens on StumbleUpon, too — new people add you as a friend and the moment you reciprocate, they bombard you with articles to thumb up, usually their own stuff.
Because of this unethical and annoying practice, I’ve had to draw up what I can my 3 rules of Social Media.
Over on Pownce, the micro-blogging dynamic is a lot different to that of Twitter, but at times also annoying. There are those that cross post between Pownce and Twitter, which I have to ignore.
The thing about cross posting is, when you reply, you don’t always get an answer because those that do cross post don’t always keep an eye on the different threads they’re starting.
But there’s also the lost conversations. You write out your questions, or your informative comment on a thread, only to see no follow up.
Thing is, you missed it! Yet another reason to use chat clients for your Social Networks.
Putting a cost on social profiles
Quite recently, I lamented about my Digg account and how I’d love to make something of it, given its age, but I just don’t have the time.
So I made a quip about “sub letting” my Digg profile, which was met with a frosty, father-like chide from a fellow ‘blogger, which made me laugh.
But talk about going from the sublime to the ridiculous, I found an article today about how Rocketboom founder Andrew Baron his selling is Twitter account on eBay.
It’s common knowledge that people build up players on MMORPG’s (Massively Multi-Player On-Line Roll-Playing Games) like World of Warcraft to sell them on, but would it actually be possible to sell on a Social Networking profile for Twitter, Digg, StumbleUpon or Pownce?
My dad was watching international swimming on Sunday. A question was asked of an Australian competitor in the studio, along the lines of: is it harder to stay on top once you’ve reached the top? This made me think.
Unless you know how you got to the top, staying there is going to be a challenge. And if your success is built on the back of the failures of others, repeating that initial success will be nearly impossible.
To me, this has a resonance with the previous question about selling on a Social Networking profile, in that the success lies in the continuation of previous successes.
I suspect the more anonymous the identity of the profile, the better chance the new owner has of masquerading as the previous one, should that be the way they wish to commence things.
But anyway, that’s probably a huge topic in its own right, straddling Personal Branding & Brand Management as well as Social Media & Social Networking.
When it comes to Social Networking, the amount of success you enjoy most probably isn’t proportionate the amount of time & effort you invest.
Where you choose to invest your efforts is key and the amount of time is critical. But most of all, the people you include in your Social Network are often the drivers behind many of the success you’re likely to see.
So the price of your Social Network is the value you attach to those that make it what it is…
Recommended reading
- Twitter Account + Followers For Sale On eBay
- 5 essential StumbleUpon power points
- My 3 rules for Social Media voting
- The social communication generation
- Twitter isn’t Jesus
- What Twitter is(n’t)…
- Pownce: micro-blogging made easy
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Wayne, nice rambling thoughts. I had never really thought about the connection of selling a WOW player to a twitter account but it’s definitely there. That account is up to $1,125 on eBay… that’s the insane part!
What those sort of things go to show is that it is the rock stars of Social Media that can profit from something like this and goes further to show the disproportion of wealth because any average Joe couldn’t build up a 1,500 followers on Twitter and then be able to sell their account. There are just famous people in any niche that followers will just pay to know more about.