Comments on: Social Media to monetize the masses? http://www.blahblahtech.com/2007/09/social-media-to-monetize-the-masses.html Tech' views that are 667% more interesting than the tech' news itself... Wed, 03 Dec 2008 05:49:08 +0000 http://wordpress.org/?v=2.6 By: Wayne Smallman http://www.blahblahtech.com/2007/09/social-media-to-monetize-the-masses.html#comment-618 Wayne Smallman Wed, 12 Sep 2007 07:01:00 +0000 http://sv2.mhlists.net/~wwwblah/index.php/2007/09/10/social-media-to-monetize-the-masses/#comment-618 Hi there Heidi!<br/><br/>Maybe there isn't a clear-cut answer right now?<br/><br/>The chances are, we're waiting for whatever comes out of the ashes of Yuwie and their initial idea.<br/><br/>What we do know is, MLM isn't the way, despite it being an inherently scalable model... Hi there Heidi!

Maybe there isn’t a clear-cut answer right now?

The chances are, we’re waiting for whatever comes out of the ashes of Yuwie and their initial idea.

What we do know is, MLM isn’t the way, despite it being an inherently scalable model…

]]> By: Heidi http://www.blahblahtech.com/2007/09/social-media-to-monetize-the-masses.html#comment-617 Heidi Wed, 12 Sep 2007 04:21:00 +0000 http://sv2.mhlists.net/~wwwblah/index.php/2007/09/10/social-media-to-monetize-the-masses/#comment-617 You know I'm still not sure where I stand on this. Though I think you are right on the money regarding the bots and Yuwie. <br/><br/>I think my problem is that I keep thinking about the old media/advertising paradigm. With T.V. and magazines, a company with a product pays the media outlet for advertising, and that revenue pays for the media content, be it "Gray's Anatomy" or "Forbes".<br/><br/>As a Web developer and blogger I am publishing content. So that makes me a media outlet. But I'm also trying to get traffic to my site so I also play the role of the advertiser (while I don't actually advertise, I do pursue other mktg efforts to gain more readers.)<br/><br/>In terms of being "paid" I guess it depends on which hat we're wearing, whether we're the media or the advertiser. I'm not quite sure where we draw the line. You know I’m still not sure where I stand on this. Though I think you are right on the money regarding the bots and Yuwie.

I think my problem is that I keep thinking about the old media/advertising paradigm. With T.V. and magazines, a company with a product pays the media outlet for advertising, and that revenue pays for the media content, be it “Gray’s Anatomy” or “Forbes”.

As a Web developer and blogger I am publishing content. So that makes me a media outlet. But I’m also trying to get traffic to my site so I also play the role of the advertiser (while I don’t actually advertise, I do pursue other mktg efforts to gain more readers.)

In terms of being “paid” I guess it depends on which hat we’re wearing, whether we’re the media or the advertiser. I’m not quite sure where we draw the line.

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