Comments on: Audi, Jaguar ads drive business branding http://www.blahblahtech.com/2007/09/audi-jaguar-ads-drive-business-branding.html Tech' views that are 667% more interesting than the tech' news itself... Mon, 21 May 2012 23:27:18 +0000 http://wordpress.org/?v=2.6 By: Wayne Smallman http://www.blahblahtech.com/2007/09/audi-jaguar-ads-drive-business-branding.html#comment-605 Wayne Smallman Wed, 05 Sep 2007 13:35:00 +0000 http://sv2.mhlists.net/~wwwblah/index.php/2007/09/04/audi-jaguar-ads-drive-business-branding/#comment-605 Hi Vik and thanks for the comments. Always appreciated.<br/><br/>I'm going to have to bow to your better knowledge when it comes to the people you mention.<br/><br/>Three people immediately spring to mind when thinking about personalities that exceed their own company brand — Jacqueline Gold of Ann Summers fame, Donald Trump and Richard Branson of Virgin.<br/><br/>All three are unique people... Hi Vik and thanks for the comments. Always appreciated.

I’m going to have to bow to your better knowledge when it comes to the people you mention.

Three people immediately spring to mind when thinking about personalities that exceed their own company brand — Jacqueline Gold of Ann Summers fame, Donald Trump and Richard Branson of Virgin.

All three are unique people…

]]> By: Vik http://www.blahblahtech.com/2007/09/audi-jaguar-ads-drive-business-branding.html#comment-604 Vik Wed, 05 Sep 2007 12:51:00 +0000 http://sv2.mhlists.net/~wwwblah/index.php/2007/09/04/audi-jaguar-ads-drive-business-branding/#comment-604 great analogies and lessons from the world of car lifestyle branding. I often finely separate a Reputation from a Personal Brand:<br/><br/>One of the main criteria is that while a reputation talks about the person, a personal brand talks about his/her lifestyle, M.O., way of life, or way of doing business.<br/><br/>For example: While Malcolm Gladwell has a great reputation, Michael Gerber, while less known, has a more definitive way of doing business. The way of life is bigger than the person behind the brand; large enough for us to aspire (at least fans of the brand do). Again, Howard Stern epitomizes his brand - yet, Don Imus didn't have nor live such a brand.<br/><br/>~ Vikram<br/><a HREF="http://www.personalbrandmarketing.com" REL="nofollow">PersonalBrandMarketing.com</a> great analogies and lessons from the world of car lifestyle branding. I often finely separate a Reputation from a Personal Brand:

One of the main criteria is that while a reputation talks about the person, a personal brand talks about his/her lifestyle, M.O., way of life, or way of doing business.

For example: While Malcolm Gladwell has a great reputation, Michael Gerber, while less known, has a more definitive way of doing business. The way of life is bigger than the person behind the brand; large enough for us to aspire (at least fans of the brand do). Again, Howard Stern epitomizes his brand - yet, Don Imus didn’t have nor live such a brand.

~ Vikram
PersonalBrandMarketing.com

]]>