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Brand building, managing gets personal

Thursday, 30 August 2007 — by

If you’re a ‘blogger, then you’re already building and managing your brand. Once you’re on-line, there’s no point erecting virtual partitions in an attempt to prevent your on-line activities bleeding into those off-line…

Your message, your articles and your comments are your brand.

How you present yourself both off-line and on-line is your brand.

Showing diplomacy and knowing when to keep a dignified silence is you managing your brand.

It’s not a requirement to have some unique trait, either. Consistency is as good as anything.

And by that I’m referring to a constancy in the quality of your content and a constancy in your posting cycle being foremost in my mind.

Also, having an unusual name like mine helps, too!

But there’s a lesson to be learned, one of looking to unusual sources to help you build and manage your personal brand.

This is a comment of mine, made on an article offering advice on how to build personal brand by Glen Allsopp, over on Viper Chill…

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Glen → Thursday, 30 August 2007 @ 11:43 BDT

Thanks for the link, you left a great comment.

And finally someone who doesn’t spell Glen with 2 n’s ;)

Will stumble this when i get to my laptop

Wayne Smallman → Thursday, 30 August 2007 @ 11:52 BDT

Hi Glen, glad you like.

I often rattle out a comment that I then turn into a self-referential ‘blog article of my own.

I’m sure that practice needs a name…

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