5 minute SEO primer for beginners
Saturday, 4 August 2007 — by Wayne Smallman
In SEO, it’s often the simple stuff that works the best. But time and again, people ask: “How do I get to the front page of Google?” — we start with the basics of Search Engine Optimization…
Sure, there are other search engines, but for the most part, they rarely swing close enough to my client’s radar to ping into their mental box of stuff that matters.
Whether I’m picking up where someone else left off or starting from scratch, there are some prerequisites to SEO (Search Engine Optimization) for business websites.
Right now, the one I want to share with you is what I call the 3 hit rule.
No, it’s not a black art, nor is it a science. It’s simply good practice and a matter of careful copy writing and discipline.
In the following image is an example of what I mean by the 3 hit rule.
In this example, I did a search for the word: “Apple” which will invariably bring back Apple Inc. in the results. As an aside, this really is quite bad, because there’s that other apple, of the fruit variety, which ends up getting shoved to the bottom of the page, but I digress.
In any case, you’ll see from the image that the keyword appears: 1. in the title, 2. in the summary copy and 3. in the web address.
That’s the 3 hit rule in action, but there’s an even better example, whereby you get an extra hit!
Ideally, you want your keyword or key phrase to appear in the web address proper, as in the example above. But you could also find your keyword or key phrase in the file name, too.
So if you’ve done your homework and you know what keywords or key phrases your customers are likely to be searching for, then you’re heading in the right direction.
Obviously, there’s more to Search Engine Optimization than just the 3 hit rule. There are many, many things you can do to optimize each page so that each of your web pages are optimize for a specific your keyword or key phrase.
In the case of the copy writing, the strategic placement of your keyword or key phrase is always important, but it’s also important that the structure of your page is correct, too.
Ideally, you want proper headings, each listed in the correct order (h1, h2, h3 et cetera) and each featuring the right keywords. These headings are used by the search engines to determine the hierarchy of the content within the web page.
So to explain the title of this article, what you’ve learned here can be implemented in less than 5 minutes.
If you know what keywords or key phrases you want to add into your web pages, then simple Search Engine Optimization is within your reach.
And finally, don’t expect immediate results. The advice given here may have either a dramatic or negligible effect on your website. It really does depend on what industry you’re in and how competitive that industry is.
But these are the basic SEO things you should be doing in any case…
You want to know more about Search Engine Optimization!
OK, I might just be able to help out, here.
I’ve written some articles on the subject of Search Engine Optimization in the past, and I’d like to share them with you.
First of all, the best place to begin would be a previous article discussing a number of SEO tips for websites.
After that, the following article pulls together the best of the SEO and ‘blogging articles I’ve written in the past, which have been warmly received by the people I’ve shared them with.
If you’re still looking for answers, or you’re interested in using my services for either SEO or in a broader web consultancy capacity, feel free to contact me, we can discuss what it is that you’re looking to achieve and what we can do next…