Comments on: Will advertising ever not be annoying? http://www.blahblahtech.com/2007/07/will-advertising-ever-not-be-annoying.html Tech' views that are 667% more interesting than the tech' news itself... Fri, 05 Dec 2008 07:07:12 +0000 http://wordpress.org/?v=2.6 By: Wayne Smallman http://www.blahblahtech.com/2007/07/will-advertising-ever-not-be-annoying.html#comment-525 Wayne Smallman Wed, 18 Jul 2007 19:19:00 +0000 http://sv2.mhlists.net/~wwwblah/index.php/2007/07/17/will-advertising-ever-not-be-annoying/#comment-525 "I've also heard that there exists within the Sky system the ability for the broadcaster to prevent the viewer fast-forwarding the ads, but they daren't switch it on for fear of a viewer backlash ... is that true, do you know?"<br/><br/>I've not heard of that particular feature, but I know that TiVo was taken to task over the feature that allowed the view to not record the adverts.<br/><br/>It's a funny thing, when you think about it; on the one hand, your viewing is ad-supported, but on the other hand, how much can the advertisers dictate our viewing habits?<br/><br/>Similarly, the number of adverts for any given show on telly is getting more / worse.<br/><br/>So is product placement the way forward?<br/><br/>And, where do we draw the line? Surely the emphasis must be of quality of content first and revenues second?<br/><br/>Maybe that's a whole new topic for discussion... “I’ve also heard that there exists within the Sky system the ability for the broadcaster to prevent the viewer fast-forwarding the ads, but they daren’t switch it on for fear of a viewer backlash … is that true, do you know?”

I’ve not heard of that particular feature, but I know that TiVo was taken to task over the feature that allowed the view to not record the adverts.

It’s a funny thing, when you think about it; on the one hand, your viewing is ad-supported, but on the other hand, how much can the advertisers dictate our viewing habits?

Similarly, the number of adverts for any given show on telly is getting more / worse.

So is product placement the way forward?

And, where do we draw the line? Surely the emphasis must be of quality of content first and revenues second?

Maybe that’s a whole new topic for discussion…

]]> By: Somerset Bob http://www.blahblahtech.com/2007/07/will-advertising-ever-not-be-annoying.html#comment-524 Somerset Bob Wed, 18 Jul 2007 16:29:00 +0000 http://sv2.mhlists.net/~wwwblah/index.php/2007/07/17/will-advertising-ever-not-be-annoying/#comment-524 I've heard some advertising agencies are now making ads that are pretty much static for the 30 seconds they run, with the product name on-screen for all that time - it's so that when people (like me) fast-forward through the ad breaks on their Sky+ (or Tivo) boxes the advert still has a chance of making something of an impression on the viewer. That's pretty canny.<br/><br/>I've also heard that there exists within the Sky system the ability for the broadcaster to prevent the viewer fast-forwarding the ads, but they daren't switch it on for fear of a viewer backlash ... is that true, do you know?<br/><br/>To add to your busy blogging schedule Wayne, I've tagged you with a musical task - more detail here: http://www.bobkingsley.co.uk/blog/?p=114<br/><br/>:) I’ve heard some advertising agencies are now making ads that are pretty much static for the 30 seconds they run, with the product name on-screen for all that time - it’s so that when people (like me) fast-forward through the ad breaks on their Sky+ (or Tivo) boxes the advert still has a chance of making something of an impression on the viewer. That’s pretty canny.

I’ve also heard that there exists within the Sky system the ability for the broadcaster to prevent the viewer fast-forwarding the ads, but they daren’t switch it on for fear of a viewer backlash … is that true, do you know?

To add to your busy blogging schedule Wayne, I’ve tagged you with a musical task - more detail here: http://www.bobkingsley.co.uk/blog/?p=114

:)

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