Where the tech' views are 667% more interesting than the tech' news itself…

Tag Cloud

• Recent Articles

  • Ebook: Beginners Guide to Social Media
  • Pownce is dead
  • What global energy crisis?
  • So you found me on Twitter, right?
  • Open Web Awards 2008 — round one voting begins
  • Google Analytics is good, but…
  • Of blogging, hitting the “Topic Wall”, timing and success
  • Got a Mac? iPod as SatNav, shortcuts, screen shots and special characters
  • Got a Mac? A business user how-to guide for Address Book and Mail
  • Of technophiles, social networks, telecoms and neo-Luddites…

social networking

« Wayne’s weekly wrap-up: Holiday 2007 — The ‘blogroll is dead. Viva la citation! »

Google FeedBurner adds brand, drops fees

Friday, 6 July 2007 — by Wayne Smallman

Since moving to my new web address, I’ve been much happier about my ‘blog. And with Google making FeedBurner’s MyBrand service free as well as dropping the fees for their Pro feeds services is welcome news for me on my return from holiday.

However, I do have some questions about the way MyBrand is likely to work with Google’s own Publishing options within their Blogger platform.

I have all of my CSS (Cascading Style Sheets) stored elsewhere, so would I be able to do the same thing with MyBrand, also?

For me, or for anyone wanting to create a consistent and professional brand identity, MyBrand is just the ticket.

Control over the horizontal and the vertical of your visual identity means greater consistency and a tighter, clearly image.

While having FeedBurner essentially made free, there’s still room for improvement, and I’m not talking simply in terms of monetary and analytical options, either.

There’s little doubt that FeedBurner is a sound web service, I’d say it’s quite a bit intimidating for beginners. The sheer weight of options could be overwhelming, not entirely mitigated by the task-based tabbed headings.

But usability is the sort of thing Google seem to excel at, so let’s see what else Google have planned for FeedBurner in the not too distant future…

Recommended reading

• MyBrand Overview and FAQ
• Personal Branding for the ‘blogging masses
• Google FeedBurner: monetize and measure
• A message to Google Analytics
• Google put the anal into analytics
• Mobile you, me .. mobile everyone…

« Wayne’s weekly wrap-up: Holiday 2007 — The ‘blogroll is dead. Viva la citation! »

Regulars

• Mark Dykeman: I know this has been said elsewhere, but I’ll say it as well: why didn’t Kevin Rose do more...
• Scott: As a platform, I much preferred Pownce. The group features (which Twitter is still looking to implement) were...
• Suchmaschinenoptimierung: Hi Wayne, Very interesting article. I read your last comment but didn’t understand it...
• Foomandoonian: I used Pownce briefly, and actually ended up prefering the simplicity of Twitter. I even *like* the...
• Ed Richardson: It’s an interesting area, that’s only going to grow in importance as we all become more...