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Personal Branding for the ‘blogging masses

Friday, 1 June 2007 — by

Personal Branding isn’t just for the big boys anymore.

Personal Branding is an accessible methodology in so far as most ‘bloggers are actively building and managing personal brand every time they post a comment or write an article.

Key to any personal brand is perception, both how you perceive yourself and how you’d prefer people to perceive you in turn.

This perception is borne out of what you’re trying to create in terms of personal brand.

Knowing yourself, your audience, your mission, your key differentiators as well as knowing your topic inside out all count in varying ways.

There are a number of prerequisites to building and managing personal brand, which should help get you started and pointing in the right direction.

And there are those – due in no small way to their chosen [ahem] calling in life – who are better at branding building than others.

Incidentally, this article is a re-working of a comment I made on a Life Hack article on ‘blog brand building

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Dan Schawbel → Friday, 1 June 2007 @ 14:11 BDT

Perception is the key to success in life. You might not have the right skills but if you can market yourself correctly anything is possible.

Wayne Smallman → Friday, 1 June 2007 @ 14:49 BDT

Hi Dan, and thanks for the comment!

Yeah, brand management could be re-written as perception management.

I’m going to have read through your ‘blog. I had a quick squint, and there’s some good stuff in there.

And get a proper web address, too!

Speak to you soon…

Peter Robert Casey → Friday, 31 October 2008 @ 3:07 BDT

Perception is reality.

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