The simplest and most immediate benefit is the at-a-glance discovery process, which you really don’t get with raw web access logs.

Plus, you can create your own Dashboard, with sets of data specific to your needs.

Then there’s the Goal Funneling, which allows you to track people through a particular process, like buying something, for example.

Using the Traffic Sources, I track trends very easily and pull up data about those trends, like where they’re originating from, what keywords, campaigns (should you be running Google AdWords,) what search engines et cetera.

There’s a ton of stuff you can do, even more so now since it became task-based.

Personally, I don’t really have the time to wade through raw data, and my clients love being able to produce reports, which is essential for establishing ROI.

Hope that helps?

Pretty maps? Who needs ‘em?

Maybe I’m missing something…

That said, I did try Clicky recently and have used statcounter and counters.cc in the past.

I await enlightenment

db