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A message to Google Analytics
Monday, 21 May 2007 — by Wayne Smallman
I really do like the update to Google Analytics. But there’s just so much more that can be done…
It looks like I’m not the only one not 100% satisfied with Google Analytics, either, as Jon Brodkin of Network World explains:
“Google Analytics tool is ‘not yet enterprise-ready,’ because it lacks formal support and can’t provide analysis as deep as its competitors, analyst firm CMS Watch said.”
During last week, I run an article detailing the good and the not-so good stuff in the new Google Analytics.
With that in mind, I decided to communicate my ideas to them via their contact options within Google Analytics itself, which is currently in beta testing.
“OK, there’s quite a lot to this, so here goes:
First off, you integrate Google Trends, and then add the news sources flags into the main graph on the Dashboard (also putting back Visits and Page Views like we had before,) so we can see how trends in our traffic might coincide with current news stories for our location, globally, et cetera.
Additionally (going back to another request of mine) you make the blue dots clickable, so we get to see a breakdown of traffic for that day based on news stories, keywords / phrases et cetera.
And, at any time, I could make use of Google Trends, which would fold into the Google AdWords stuff (such as the Keyword Tool) so I can manage Campaigns without having to go into Google AdWords directly.
How’s that sound?
Any questions, feel free to email me back and I’ll be happy to clarify…”
Hey! While ever they keep askin’ for feedback, I’ll keep sending ‘em some…
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What is it that Google Analytics can provide that I cannot get from analysing my raw log files using a log analyzer?
Pretty maps? Who needs ‘em?
Maybe I’m missing something…
That said, I did try Clicky recently and have used statcounter and counters.cc in the past.
I await enlightenment
db