Comments on: The ideal Landing Page design

By: Wayne Smallman

Wayne Smallman — Wed, 26 Jan 2011 09:46:23 +0000

Hi Russell, I agree with you — there’s certainly a trend towards larger screen resolutions.

By: Russell

Russell — Wed, 19 Jan 2011 10:31:49 +0000

I generally agree with rules like keep all contents above fold but disagree with 800×600. I save screen resolution stats of traffic to my landing pages and I noticed more than 80% visitors have screen resolution of 1024 or more… So not filling available space is like missing opertunity. Now the web trend has also been changed from 777 to 1024. What do you think?

By: Michael Flint

Michael Flint — Fri, 20 Feb 2009 04:01:31 +0000

Rules are made to be broken. I recently attended a seminar where the topic was landing page conversion. One of the examples shown didn’t have a contact form, but asked for a further definition of who you are before it directed you to an appropriate landing page with a contact form. Although the extra step seems very contradictory to typical landing page design, it was actually very necessary for the purpose of this product offer.

In general, I agree that you should keep it all above the fold, and be brief and to the point. I’ve posted more of my landing page design thoughts here.

By: Brian

Brian — Tue, 10 Feb 2009 22:08:13 +0000

Excellent information! I’m gonna share this with our clients.

By: Landing Page Keywords

Landing Page Keywords — Tue, 27 Jan 2009 18:39:24 +0000

I just wrote a post on how I utilize Google Analytics to optimize my landing page keywords. I really don’t know if this is any big secret as I am sure lots of other people optimize their landing pages in this way, but it works for me and maybe someone else would be interested too.

By: Kadin

Kadin — Wed, 10 Sep 2008 16:42:39 +0000

When I came across your article I found it rather useful, especially the information about a really good example of the kind of design and content elements that a Landing Page should have. Thank you.

By: Wayne Smallman

Wayne Smallman — Mon, 01 Sep 2008 12:14:42 +0000

Hi Jovani and thanks for the comment! Always appreciated.

I see myself more as someone who experiments with ideas. If I develop any rules (which I’m not sure I have), then they’re more by happy accident than design.

Also, I’ve written a comprehensive article discussing idea Home Page design, too.

Hopefully, you’ll find that useful, as well…

By: Jovani

Jovani — Mon, 01 Sep 2008 12:06:45 +0000

Thanks for your links and useful information. I agree that our task is to engage the visitor and it depends sometimes on the Landing Page design. I think that you are one of those who develop rules for the design? And your blog and your page can be an example.

By: Leandro Feijó

Leandro Feijó — Wed, 30 Jul 2008 02:01:58 +0000

This article of SEOMoz is really interesting.

About the resolution, it depends of each case. You can use Google Analytics to see what are your visitor’s screen resolutions. In my case (SEO Master), the 800×600 is just the 5th place too…

By: Wayne Smallman

Wayne Smallman — Wed, 30 Apr 2008 19:15:06 +0000

Hi and thanks for the comment!

I recently came across a very good primer for effective Landing Page design, which you might find helpful.

Speak soon…