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The ideal Landing Page design

Thursday, 22 March 2007 — by Wayne Smallman

Landing Page design is about engaging the visitor. Thankfully, there are those that have developed rules for creating the ideal Landing Page design…

Here’s an email I sent to a client about 5 minutes ago:

“Hi [Client]!

Here’s a really good example of the kind of design and content elements a Landing Page should have, go to SpectorSoft Spector CNE.

Also, for more information about Landing Page design, go to the WebSite Landing Page Guide and the F-Shaped Pattern For Reading Web Content web page.

Speak to you soon…”

I must stress that I’m not in any way promoting SpectorSoft. I just happened to find them in MyBlogLog.

In addition, the emphasis has been added for the purposes of SEO and weren’t a part of the original email to my client.

Hope that proves useful…

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Anonymous → Tuesday, 24 April 2007 @ 22:49 BDT

The Landing Page Guide says that the page should be no larger than 800×600 yet the Example at SpectreCNE that you present is well over that.. why the contradiction?

Wayne Smallman → Tuesday, 24 April 2007 @ 23:27 BDT

That’s a good point, but it’s best to be guided by the numbers you’re getting from your web statistics.

For example: most visitors to my ‘blog are using screen resolutions of 1024 by 768 and above.

A resolution of 800 by 600 is a very distant 6th on the list.

Hope that helps?

Web Hosting → Wednesday, 30 April 2008 @ 20:08 BDT

That site is a good example of a landing page, and it is their home page. Sometimes it is hard to have both the home page and landing page be good without being too salesy.

Wayne Smallman → Wednesday, 30 April 2008 @ 20:15 BDT

Hi and thanks for the comment!

I recently came across a very good primer for effective Landing Page design, which you might find helpful.

Speak soon…

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