An excellent point.

And therein may lie a process of self-regulation within the industry: if you’re shit, people won’t buy your stuff…

I have a ‘Smart Phone’, an Orange SPV E100, it’s awful. It’s the worst phone i’ve ever owned. Before that I had a Nokia 3310, a heavy brick of a phone, with a black and white screen and capable of nothing more than phone calls and texts. But it worked. I wish I could say the same for my Smartphone…

Last month my Smartphone decided that every time I recieved a phone call it would vibrate like normal, but as soon as I answer it would reject the call and return to the home screen. This lasted a week. A week later it decided to do the same thing but for text messages instead, this lasted a week also.

I believe that with computers people are willing to accept things not working sometimes. But with consumer electronics such as mobile phones and entertainment systems, people aren’t going to accept problems such as this. I certainly won’t be buying another Windows-powered phone.

I work for a computer-company that sell Media Center based systems, and from my personal experience trying to support them, they are as reliable as my phone. I personally would hate to have a Media Center in my living room, when I switch my TV on I expect it to show me the TV, not a message complaining about a TV Tuner driver.

If Microsoft intend to make serious inroads into consumer electronics and home entertainment, problems like this need to become problems of the past.

That’s my $0.2

The big factor is the frequency of this cycle.

In the computer world, the cycle is getting shorter and shorter all of the time. Eighteen months is about the frequency we’re looking at, now.

And then on top of that, you have the recycle cycle: when big businesses renew their hardware.

This varies, but it seems to be about 3-4 years…

In that environment, Microsoft must diversify, or die. I think they’re doing the right thing in going into the games and telecoms markets, as long as they don’t expect to dominate it like they have with the desktop.

They have the same problem all of us have - determining how quickly technology is going to change (and be robust enough to use)? e.g. I’ve got a Treo600 phone, but how long before it becomes redundant (i.e. unable to handle the latest ‘must have’ applications)?

I say the modern world, because the business model Microsoft have been using for over twenty years is still valid, but not on the scale they need it to be.

Because of the size of Microsoft, each new idea needs to be a billion dollar business model and the kind of billion dollar business model that has Windows in the middle of it.

This idea does not scale well, adapt well or stay flexible enough to keep up with the little guys who can be more adaptive and responsive to change.

I thing Microsoft are as big as they can get, and my feeling is, if they want to go after the games market and telecommunications — which are vast and considerable markets in their own right — they may well have to consider spinning those parts of their business off for them to make a go of it without the rest of Microsoft getting under their feet.

Or I could be wrong.

That has happened from time to time…

And now what? You said it - everyone wants to access the content and doesn’t really care about the device that delivers that content. We’re moving to an era where your mobile device delivers phone/music/internet access/video and probably much more, to the palm of your hand wherever you are.

As you said, Microsoft don’t want you to hear that message, because everything hangs off Windows for them.

There’ll always be a need for big servers for the backbone of the internet, which Sun/HP/IBM will provide. And a multitude of companies (probably including Apple and Microsoft) will provide content and/or operating systems for some of the devices on offer.

BTW, I play tunes on my PalmOne Treo600 mobile phone, from an SD card. Works fine, sound quality’s not great. I haven’t got that iPod yet, but soon, maybe soon.